tension at play.

I believe in the power of design. I use design to establish emotional connections between brands and people — the value you create when you make people feel good is immeasurable. I believe good design does not let consistency get in the way of the right design decisions, and that people find joy when you create something unexpected. I believe communication happens in the details, and I have inspired the teams I’ve led and worked with to understand the impact design has on the success of products and experiences.

I believe in the power of design.

It’s been my role to inspire the teams i’ve led and worked with to understand the impact design has on the success of products and experiences.

I believe in using design to establish an emotional connection between brands and people. The basis of our relationship with a brand is how it makes us feel. The value you create when you make people feel good is immeasurable.

I believe communication happens in the details. I don’t believe bigger and louder builds deeper engagement.

I believe good design does not let consistency get in the way of the right design decisions. I tell designers, “don’t compromise design for consistency and don’t be too timid to create something unexpected.”