I have spent my career designing products and experiences across digital and physical environments, primarily in the health and wellness space. I have worked from within account, marketing, technology, and product teams. My work has stretched from collaborating with strategic business development leads in order to design digital marketing products for pharmaceutical companies, to being the Creative Director leading projects with clients and agencies. I have taken a path that has moved between leading design teams and presenting creative, to being the one designing and creating the work. I am a Graphic Designer at heart and a Creative Director by trade.

I was responsible for building the Bouldering Project brand from startup, through its growth to 10+ successful gyms operating across the country, to its sale to private equity. My work at the Bouldering Project was influential in pushing a new industry standard for branding & marketing in the climbing gym industry. I led brand-centered and content-based marketing strategies, that achieved lasting emotional connections to the Bouldering Project brand with thousands of people. The Bouldering Project became one of the most admired and widely recognized brands in the industry.

Prior to my work at the Bouldering Project I worked as a creative leader for the Professional Promotion division of WebMD. I led teams of designers on projects for clients including Pfizer, Eli-Lilly, GlaxoSmithKline, Novo Nordisk, and Sanofi Aventis. I presented work to clients and collaborated with their Agencies Of Record to transform consumer facing brand assets into digital campaigns that required a convergence of user experience design and communicating brand story in order to successfully engage health care professionals.